Match these word partnerships to their meanings.
PRODUCT
1 launch The introduction of a product to the
market.
2 lifecycle The length of time people continues
to buy a product.3 range The set of products made by a
company.4 placement When products are used in films or
TV programmes.
5 endorsement The
use of a well-known person to advertise products.
BRAND
6 loyalty The tendency to always buy a particular
brand.
7 image How familiar people are with a brand.
8 stretching Using an existing name on another
type of product.9 awarenes The ideas and beliefs people have
about a brand.10 name The name given to a product by the
company that makes it.
Complete these sentences with word partnerships
from Exercise A.
BRAND
1-The creation of Virgin Cola, Virgin
Air, Virgin Rail and Virgin Bride is an example of brand stretching.
2-Consumers who always buy Levi’s
when they need a new pair of jeans are showing brand loyalty.
3- Not enough people recognize our
logo; we need to spend a lot more on raising brand image.
PRODUCT
1-David Beckham advertising Vodafone
is an Example of product endorsement.
2- A product
lifecycle consists of introduction, growth, maturity and
decline.
3-The use of BMW cars and Nokia phones
in James Bond films are examples of product placement.
Complete these
sentences with the present simple or the present continuous forms of the verbs
in brackets.
1-a) This year we are trying to develop a brand with personality.
b) We usually develop brands that say something.
2-a) Powerful brand names create strong consumer loyalty.
b) At the moment we are looking for a new brand name
that suggests something about the product’s benefits and qualities.
3-a) L’Oreal sells
cosmetics and toiletries to consumers around the world.
b) This L’Oreal is investing over 180m in R&D.
4-a) The marketing department always keeps within its budgets.
b) Because the company made a loss last
year, the marketing department is
trying to reduce.
Complete these
sentences with the present simple or the present continuous forms of the verbs
in brackets.
At the moment I am working for a cosmetics company. We offer a full range
of cosmetic products and we sell
cosmetics and toiletries around the world. Our main cosmetics brand dominates the French market and
it is doing well in the rest of
Europe at the moment, too. In fact, the brand is becoming more and more popular throughout the world and
our market share is growing
every day.
We usually develop
and we extend products under
our existing brand name. The brand is distinctive and stands out from the competition.
However, this year we are creating
a completely new brand of cosmetics.
are explained